NextLeadCustomer priorities and business development plan
Agree your priority customers, offer, opportunity stages and the activity your fractional manager will own.
Fractional Business Development Manager
An experienced business development manager, without the full-time cost.
Bring an experienced business development manager into your business for the capacity you need. Keep prospecting, follow-up and opportunities moving while you focus on clients and the conversations that need you.
Our team’s experience
9
Years supporting business growth
350+
Businesses supported
2,000+
Staff trained
2
Businesses built and sold
Experience of the NextLead team. Our management team built and sold two businesses, each exceeding A$1m in annual revenue before sale.
Why you might need this
Prospecting and follow-up wait until the owner has time.
The owner is often the best salesperson and the busiest person in the business. Prospects wait, follow-up slips and opportunities are difficult to assess. You need someone experienced to take responsibility for the agreed business development work, without first committing to a full-time senior hire.
This service is for you if…
- You need experienced help before a full-time hire makes sense.
- You have a valuable service but inconsistent prospecting and follow-up.
- You want a clear view of opportunities, next steps and the decisions that need you.
What you get
A manager for prospecting, follow-up and your sales pipeline.
Account research and prospect introductions
Research target accounts, identify likely buyers and organise the agreed outreach to start useful conversations.
Opportunity records and consistent follow-up
Keep opportunity records current, prepare meeting context and follow up the agreed next steps so prospects are not forgotten.
Pipeline reviews and support for owner decisions
Review activity, responses and the state of the pipeline with you. Bring the decisions that need your input with clear context.
Consistent prospecting and follow-up
A named person keeping business development moving, with clear ownership and the level of support your business needs.
How we work
Agree the manager’s responsibilities, then keep prospects moving.
Agree time, responsibilities and decision boundaries
Agree the work, capacity, decision boundaries and what successful delivery looks like.
Organise prospects and start follow-up
Organise the existing pipeline and target accounts, then establish a consistent working rhythm.
Review opportunities and adjust priorities
Use real conversations and opportunity progress to refine priorities and the support you need.
Before we start
Your questions,
answered clearly.
What does fractional mean?
You engage an experienced business development manager for an agreed portion of their time instead of employing a full-time manager. Capacity and fees are agreed to suit the scope.
Will they close sales for us?
We agree involvement in sales meetings and follow-up before starting. You retain authority over pricing, scope and commercial commitments. The service does not guarantee closed sales.
How is this different from Build Install Train?
Fractional support supplies experienced capacity now. Build Install Train creates the full sales and marketing system, then recruits and trains the team to run it inside your business.
Can you work with our current CRM and team?
Yes. We begin with your existing tools, pipeline and people, then agree what needs to change so responsibility and next actions are clear.
Start a conversation
Let’s talk about fractional bdm.
Tell us where the work gets stuck. We’ll help you choose a practical starting point.
We’ll discuss your business, what you want to change and whether we’re the right people to help.