NextLeadArticles and posts from expert interviews
Interview your subject-matter experts and turn their knowledge into articles and social posts, so they can contribute without writing every piece themselves.
Content & customer outreach
Reach the right customers with content and personal outreach.
Turn interviews with your experts into useful articles, posts and resources, then use personalised outreach to start conversations with the businesses you want to work with.
Our team’s experience
9
Years supporting business growth
350+
Businesses supported
2,000+
Staff trained
2
Businesses built and sold
Experience of the NextLead team. Our management team built and sold two businesses, each exceeding A$1m in annual revenue before sale.
Why you might need this
Client delivery keeps pushing marketing and prospecting aside.
Your team has useful knowledge to share, but client work comes first. Posts go unwritten, outreach gets postponed and new business depends on referrals. When work slows down, you are starting conversations from scratch instead of following up with people who already know your business.
This service is for you if…
- You have expertise but little time to turn it into content.
- Sales activity stops whenever client work gets busy.
- You want relevant conversations with selected businesses.
What you get
Articles, sales resources and personalised outreach.
Guides and checklists for prospective customers
Create useful guides, checklists and research for prospective customers, giving you something relevant to share when you introduce your business or follow up.
Personalised outreach to selected prospects
Contact agreed prospects with messages based on their business and needs, supported by LinkedIn content and selected campaigns that introduce your services.
Follow-up messages and response tracking
Record replies, organise follow-up and identify conversations for your sales team, then use the responses to improve the content and messages you send.
More conversations with target customers
A regular program of useful content and personalised outreach to start sales conversations with the customers you want.
How we work
Turn your expertise into content and sales conversations.
Interview your experts
We interview the people doing the work and identify useful ideas for your buyers.
Write content and contact prospects
We produce the agreed content and personalise outreach to selected accounts.
Track responses and follow up
We track replies and follow-up, then use that evidence to improve the next round.
Before we start
Your questions,
answered clearly.
Do we have to write the content?
No. Your experts contribute through interviews and feedback. We turn their knowledge into the agreed articles, posts and resources for approval.
Is the outreach personalised?
Yes. We agree the target businesses and use research about their situation to make the introduction relevant.
Who handles sales conversations?
Your team leads the sales conversations and makes commercial decisions. We help organise responses, context and next steps.
Will this guarantee a certain number of customers?
No. We agree the activity, quality checks and reporting in scope. Buyer response and sales results also depend on your offer, market and sales conversations.
Start a conversation
Let’s talk about content & outreach.
Tell us where the work gets stuck. We’ll help you choose a practical starting point.
We’ll discuss your business, what you want to change and whether we’re the right people to help.